Gibson Mandolin Company trade publication advertisement targeting the Mandolin Orchestra Leader or Teacher. The Mandolin Orchestra "Everyone a Gibsonite" campaign was the primary retail channel for selling Gibson mandolins and mandolin family instruments during the teens and early twenties. More evidence here that women were a big part of the marketing campaign. Check out the outfits.
A look back at an era of American Musical History when Mandolin Orchestras were "All The Rage," through the lens of my Great Grandfather's Mandolin Orchestra; "The Adams Plectrum Society", "The Gibsonians", or "The Gibson-ites." Joseph Ivers my Great Grandfather was a Mandolin Teacher and Gibson Mandolin Company Agent.
Everyone A Gibsonite
Promotional photo for 1921 Gibson Mandolin Company "Catalog M". Ivers Mandolin Orchestra/Adams Plectrum Society, Adams, Massechusetts.
Members I can identify: Center Middle Row: Joseph Ivers, Orchestra leader, Gibson Mandolin Company Agent,and my Great Grandfather, Center Left Holding a Gibson F-4 Mary Ivers-Bassette, my Great Grandmother, Back Row from left: Leonore Ivers-Carmel, my Great Aunt, George Ivers, my Grandfather, Sitting in front, white dress, Doris Ivers-Hueston, my Great Aunt.
Members I can identify: Center Middle Row: Joseph Ivers, Orchestra leader, Gibson Mandolin Company Agent,and my Great Grandfather, Center Left Holding a Gibson F-4 Mary Ivers-Bassette, my Great Grandmother, Back Row from left: Leonore Ivers-Carmel, my Great Aunt, George Ivers, my Grandfather, Sitting in front, white dress, Doris Ivers-Hueston, my Great Aunt.
Page 21 Gibson Mandolin Catalog M: See right side second photo from bottom
Water Color "Grandfather's Mandolin" by Robert Ivers of Gibson F-4 #24532
Wednesday, September 15, 2010
Early Gibson Mandolin Company Trade Advertisement
Labels:
Arts,
Bands and Artists,
Guitar,
Mandolin,
Music,
Singing,
Stringed,
United States
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