Everyone A Gibsonite

Promotional photo for 1921 Gibson Mandolin Company "Catalog M". Ivers Mandolin Orchestra/Adams Plectrum Society, Adams, Massechusetts.

Members I can identify: Center Middle Row: Joseph Ivers, Orchestra leader, Gibson Mandolin Company Agent,and my Great Grandfather, Center Left Holding a Gibson F-4 Mary Ivers-Bassette, my Great Grandmother, Back Row from left: Leonore Ivers-Carmel, my Great Aunt, George Ivers, my Grandfather, Sitting in front, white dress, Doris Ivers-Hueston, my Great Aunt.

Page 21 Gibson Mandolin Catalog M: See right side second photo from bottom

Page 21 Gibson Mandolin Catalog M: See right side second photo from bottom
I recently discovered that this photo of my Great grandfather's Mandolin Orchestra appears on page 21 of the Gibson "M" catalog, published in 1921, confirming my theory that he (Joseph L. Ivers) was a Gibson "teacher-agent" or dealer, and that this photo was part of the "Everyone a Gibsonite" marketing campaign. Some of these instruments are still owned and played by Ivers family members. For example, my father Robert Ivers still plays the 1914 F4 in the center played by my Great Grandmother Mary Ivers in this photo. He also owns a 1921 H2 Mandola, no doubt pictured brand spanking new somewhere in this photo. I would love to try to contact other family members to see where some of these other instruments ended up.

Water Color "Grandfather's Mandolin" by Robert Ivers of Gibson F-4 #24532

Water Color "Grandfather's Mandolin" by Robert Ivers of Gibson F-4 #24532
Water Color Of My Great Grand Father's F4 painted by my Father, Robert Ivers. Look !!!!!!! Notice unintended ghost image of my Great Grandfather Joseph Ivers in upper left !
Showing posts with label Music. Show all posts
Showing posts with label Music. Show all posts

Friday, May 20, 2011

Gibson Mandolin Guitar Company Logo From 1906 Stationary

Here is an early Gibson Company Logo from a 1906  letter I recently came across.  Also check out a new slide show of Gibson Mandolin Orchestra pictures and other photos scanned from the 1920 Catalog L.  Look in the right side bar.
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Wednesday, September 15, 2010

Early Gibson Mandolin Company Trade Advertisement

Gibson Mandolin Company trade publication advertisement targeting the Mandolin Orchestra Leader or Teacher. The Mandolin Orchestra "Everyone a Gibsonite" campaign was the primary retail channel for selling Gibson mandolins and mandolin family instruments during the teens and early twenties.  More evidence here that women were a big part of the marketing campaign. Check out the outfits.
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Proper Musical Balance


This is an interesting point of view on the instrumentation for Fretted Instrument Groups. I found this document folded into the middle of an old piece of Mandolin Orchestra sheet music from the teens. Not sure who published this, or who's recommendations for "Proper Musical Balance" these are. Could be from Gibson, but I'm not sure of the source. I do know that it probably dates from the teen's, based on the age of the sheet music it was stored with.
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